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About the Better Internet Campaign

The Better Internet Campaign (BIC) is the Media Literacy Council’s (MLC) flagship event to champion media literacy in Singapore and bring it into the national consciousness.

Continuing last year’s theme of #1ClickAway, this year’s campaign will run in two back-to-back phases — with March to June covering ‘Be Safe’ and ‘Be Smart’ challenges, and July to September covering “Be Kind” behaviours and positive internet use.  

Follow us on Facebook, Instagram and YouTube to learn more.


About 1 Click Away

1 Click Away logo 

The Internet is a double-edged sword. Our simplest actions online can be the difference between constructive dialogue and vicious mass animosity. We must be aware of the lasting and real consequences of our choices online, and take on the responsibility of affecting positive change.

Delving deeper into the theme of ‘1 Click Away’, BIC 2020 will continue expounding on the power behind the simple act of a click. It will encourage internet users to adopt conscious, discerning, and empathetic online actions, and advocate for a safer, smarter, and kinder internet for all.


About Clicky 

About Clicky 

Clicky pops up as we explore the digital world, and he gets us to pause, ponder, and differentiate between positive, thoughtful clicks and self-centered, irresponsible clicks. Clicky is modelled after the computer mouse — a symbol of the power we hold as we make choices online.


You’re #1ClickAway from a better internet!